Let’s face it, every freelance web designer and developer wants to be successful, have awesome clients, and make a lot of money. In the freelancing world there seems to be a three tier pricing structure. If you’re like me you quote on a per project basis, but to get to that point you ultimately have to break it down per hour:
- Cheap – $10-$40 per hour
- Affordable – $50-75 per hour
- Top – $75-$300+ per hour
When trying to determine your freelancing rate you have to be honest and ask yourself how much are you really worth? Are you a beginner who’s just starting out? Or have you been doing it for years and have the skills and portfolio to prove it?
Let’s assume you have 5+ years of experience and skills with plenty of awesome websites under your belt. So why not start charging like it and graduate to a higher pay level? Here’s some ways to figure out your rate:
Experiment–There’s nothing wrong with giving clients different rates to see which rate works best. Quote them $50, $75, or even $100 and hour and see which price is more accepted, and gets you the best quality clients and work.
Acceptance rate–If your quote is accepted every time, you’re probably charging too little. If you not getting a response, you’re either charging too much (which reflects in your portfolio), or marketing to the wrong clients.
Getting clients to pay you more than the other freelancers shouldn’t be difficult. I’ve learned that the more you charge, your acceptance rate may go down, but you’ll get better clients, higher quality work and more money. Here are a few things to consider:
Take a look at your portfolio. Does it look like the portfolio of an experienced developer/designer? If not maybe it’s time to give it an update.
Use testimonials. If you’re doing great work ask your client for one. I’m sure they’ll be more than happy to spread the good word, if they already haven’t done so.
Don’t haggle. Great freelancers don’t haggle in price. Put it on your website what you charge as well as your terms and stick to it! Don’t forget you’re the boss of your business. This will weed out the cheap ones. If the client can’t afford it, there’s someone out there that will.
The more experience and skills you have, the better your portfolio, the more you can charge, and the better quality of work and clients you’ll get. Sure, there will always be cheap clients who are always looking for the cheap freelancer, but they’ll soon realize, you get what you pay for. It’s like comparing a Ferrari to a Fiesta.